Insights
Plain-English guides on websites, Shopify, SEO, ads, and automation. Useful whether or not you ever work with us.
5 guides · 43 minutes of reading
LatestWebsites
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min readRead the guide
Ecommerce
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Planning
What to include in a website, software, or marketing brief, what you can leave out, and how to compare the proposals you receive.
· 7 min read
Marketing
How search engine optimization and paid advertising differ, when each tends to fit, and the foundations to fix before spending on either.
· 7 min read
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