Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Digital Marketing
More inquiries and orders from the visitors you already have
Before spending more on traffic, it is usually worth fixing what stops current visitors from acting. We study how people use your site, find the points where they hesitate or leave, and improve those pages, forms, and checkout steps in a measured order.
Sound familiar?
Where visitors usually give up
Is this you?
- Businesses spending on ads or SEO whose website converts poorly
- Shopify stores with healthy traffic but abandoned carts
- Service companies whose contact forms rarely produce good leads
- Teams that want decisions based on evidence rather than opinions
- Problem
The offer is unclear
Visitors cannot quickly tell what you sell, who it is for, or why they should choose you over the next result.
- Problem
Forms ask too much, too early
Long forms, unclear required fields, and error messages that wipe input cause people to give up.
- Problem
Checkout surprises
Shipping costs, delivery times, or account requirements appear late and undermine the decision to buy.
- Problem
Changes based on guesswork
Redesigns happen because someone dislikes a page, and nobody can say afterwards whether they helped.
What's included
Everything a Conversion optimisation project covers
The exact scope is agreed in writing before any work starts.
Included
Analytics and funnel review
A check that tracking is accurate, then an analysis of where visitors drop out on key journeys.
Industries
Conversion optimisation for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopping and Meta ads tracked to sales
- Product and category SEO
- Welcome, abandoned cart, and win-back emails
- Conversion testing on key pages
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Check the measurement
We confirm that conversions are tracked correctly, because every later decision depends on it.
Research
We combine analytics with recordings, surveys, and user sessions to find where and why people leave.
Prioritise
We agree a short list of changes with you, starting with the biggest problems on the highest-value pages.
Change and test
We design, build, and release improvements, testing them where traffic is sufficient.
Review and repeat
Each month we report results and decide the next changes from what we learned.
Our tech stack for conversion rate optimisation
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Google Analytics
- Hotjar
- Google Tag Manager
- Mixpanel
- Figma
- Webflow
- Shopify
- WordPress
- Lighthouse
- Google Sheets
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Access to analytics, your CMS or Shopify admin, and any testing tools
- 2What a good lead or order is worth to you
- 3Customer questions and objections your sales or support team hears
- 4Approval to run recordings or surveys, in line with your privacy policy
After launch
CRO is ongoing by nature. We keep a monthly cycle of research, changes, and reporting, and hand over a record of every test and decision so the learning stays with your business.
What shapes the priceYour quote
- Monthly traffic, which decides whether A/B testing is practical
- Number of key journeys and page templates
- Platform constraints, such as Shopify checkout limits
- Whether development is done by us or your team
- Research methods included, such as user sessions
- Length of the engagement
No fixed price list. We explain how each of these affects your quote.
FAQs
Conversion optimisation questions, answered.
Still have a question?
Share your site and the action you want visitors to take. We'll tell you where we would look first.
Ask us directlyHow much traffic do we need for A/B testing?
Enough conversions per variation to reach a dependable result, which many smaller sites do not have. In that case we rely on research, best-practice fixes, and before-and-after comparisons, and we say clearly how confident we are.
Can you guarantee a higher conversion rate?
No. Conversion depends on your offer, pricing, and market as well as your website. We commit to a rigorous process and honest reporting, including changes that did not work.
Is this the same as a redesign?
No. CRO improves specific steps based on evidence and keeps what already works. If research shows a deeper problem, we may recommend a redesign, scoped separately.
Do you work on Shopify stores?
Yes. Product pages, collections, cart, and checkout extensibility are common areas of work, within what your Shopify plan allows.
How long before we see results?
Fixes to obvious problems can show an effect quickly. Testing programmes need several weeks per test to produce reliable answers, so we plan in months rather than days.
How much does a conversion optimisation project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- Paid advertisingSearch and social campaigns with reliable tracking, focused landing pages, and disciplined optimization.Explore
- Search engine optimizationTechnical foundations, intent-led content, and site structure that help the right buyers find you.Explore
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
Getting visits but not enough inquiries?
Share your site and the action you want visitors to take. We'll tell you where we would look first.