Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Design & Commerce
Websites that explain what you do and make the next step obvious
We plan, design, and build websites for businesses that have outgrown their current site. The work starts with what visitors need to understand and what you need them to do, then carries through to a fast, accessible build your team can edit.
Sound familiar?
When a website starts holding the business back
Is this you?
- Established businesses whose website no longer reflects their services or quality
- Service companies that rely on the site to generate qualified inquiries
- Teams that struggle to update their current site without a developer
- Businesses consolidating several old sites or microsites into one
- Problem
Visitors can't tell what you offer
Services are buried, described in internal language, or spread across pages that overlap. Prospects leave before they find the page that answers their question.
- Problem
Inquiries arrive without context
Generic contact forms produce vague messages. Your team spends the first call collecting information the site could have gathered.
- Problem
Every change needs a developer
An inflexible theme or page builder makes simple edits risky, so content goes stale and new services never get a proper page.
- Problem
Slow pages and accessibility gaps
Heavy scripts, unoptimized images, and inaccessible components frustrate visitors on phones and exclude people who use assistive technology.
What's included
Everything a Web design & development project covers
The exact scope is agreed in writing before any work starts.
Included
Content and page architecture
A sitemap, page inventory, and content outline for each template, based on your services and the questions buyers ask.
Industries
Web design & development for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopify store design and build
- Product pages that answer every question
- Faster checkout and clearer delivery info
- Multilingual and multi-currency stores
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Discovery and content audit
We review your current site, analytics if available, competitors, and sales conversations to agree on goals, audiences, and the pages that matter most.
Architecture and wireframes
We define the sitemap and page structures before visual design, so content and layout are solved together.
Design system and key pages
We design the main templates and the components they share, reviewed with you at agreed milestones.
Build and content population
We build in staged environments, connect the CMS and forms, and migrate or write content as agreed in scope.
QA, launch, and redirects
We test across browsers and devices, check accessibility and performance, map old URLs to new ones, and launch with monitoring in place.
Real work
Built and shipped for clients
Our tech stack for web design and development
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Figma
- Next.js
- React
- TypeScript
- Tailwind CSS
- WordPress
- Webflow
- Sanity
- Contentful
- Node.js
- Vercel
- Netlify
- Cloudflare
- Lighthouse
- Google Search Console
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Access to your current site, analytics, and Search Console
- 2Your services, pricing logic, and the questions customers ask before buying
- 3Brand assets, or a decision to include branding in scope
- 4One person who can approve content and design decisions
After launch
You get editor training, documentation, and accounts in your name. We monitor for broken links and redirect errors in the first weeks, and can stay on for maintenance or conversion improvements if you want ongoing help.
What shapes the priceYour quote
- Number of unique page templates versus repeated pages
- Whether we write, edit, or migrate content
- CMS choice and the editing flexibility your team needs
- Integrations such as CRM, booking, or marketing automation
- Multilingual or right-to-left language support
- Volume of existing URLs that need redirect mapping
No fixed price list. We explain how each of these affects your quote.
FAQs
Web design & development questions, answered.
Still have a question?
Share your current site and what isn't working. We'll respond with questions and a suggested next step.
Ask us directlyDo you redesign existing sites or only build new ones?
Both. Many projects are redesigns. We start by auditing what exists so useful content and search history are kept, and we map old URLs to new ones before launch.
Which CMS will you use?
It depends on who edits the site and how often. We recommend a platform after discovery and explain the trade-offs, including hosting and long-term maintenance.
Will we be able to edit the website ourselves?
Yes. Editable content types and training are part of the handover. Changes that alter layouts or add new functionality may still need development.
Do you write the content?
We can. Copywriting is scoped separately from design and development, because the effort depends on how much material you already have.
Does a new website improve search rankings?
A well-built site removes technical obstacles and gives search engines clear, useful pages. Rankings also depend on competition, content, and links, so we don't promise positions.
How much does a web design & development project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Pairs well with
Related services
- Search engine optimizationTechnical foundations, intent-led content, and site structure that help the right buyers find you.Explore
- Branding and visual identityPositioning, naming support, and visual identity systems that work consistently across every channel.Explore
- Paid advertisingSearch and social campaigns with reliable tracking, focused landing pages, and disciplined optimization.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
Planning a new website or a redesign?
Share your current site and what isn't working. We'll respond with questions and a suggested next step.