Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Design & Commerce
Interfaces that make the next step obvious to the people using them
Good interface design starts with understanding what people are trying to do. We research your users, structure the information, test ideas as wireframes and prototypes, and turn the result into a consistent interface and design system your developers can build from.
Sound familiar?
When design is getting in the way
Is this you?
- Teams planning a new product, app, or customer portal
- Businesses whose software works but confuses customers or staff
- In-house developers who need design support before building
- Companies preparing a redesign and wanting evidence, not opinions
- Problem
Users can't find what they need
Menus follow the organisation chart instead of the tasks people come to complete, so they give up or call support.
- Problem
Every screen looks slightly different
Without shared components, each new feature invents its own buttons and layouts, and the product feels unfinished.
- Problem
Decisions are made in development
Developers fill design gaps under deadline pressure, and changes cost more once code is written.
- Problem
Nobody has watched real users
Assumptions about how people use the product go untested until complaints arrive.
What's included
Everything a UI/UX design project covers
The exact scope is agreed in writing before any work starts.
Included
User research
Interviews, task analysis, and a review of existing data to understand who uses the product and why.
Industries
UI/UX design for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopify store design and build
- Product pages that answer every question
- Faster checkout and clearer delivery info
- Multilingual and multi-currency stores
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Research
We learn about your users, their tasks, and where the current experience fails them.
Structure
We map flows and information architecture, and agree priorities with you.
Prototype and test
We test key flows as prototypes and refine them based on what users actually do.
Design
We produce the final interface and the components behind it.
Support the build
We hand over to your developers or ours and review the result before release.
Real work
Built and shipped for clients
Our tech stack for ui/ux design
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Figma
- Framer
- Miro
- Notion
- Storybook
- Hotjar
- Google Analytics
- Loom
- Webflow
- Tailwind CSS
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Access to analytics and any existing research or support data
- 2Time with users or customers for interviews and tests
- 3Your brand guidelines and any existing design files
- 4A decision-maker for design reviews
After launch
We review how the released design performs, using analytics and feedback, and can support new features through the design system so the product stays consistent as it grows.
What shapes the priceYour quote
- Number of user types and key journeys
- Amount of research and testing included
- Platforms covered: web, iOS, Android, or all three
- Whether a design system already exists
- Accessibility requirements
- Who builds the design: our team or yours
No fixed price list. We explain how each of these affects your quote.
FAQs
UI/UX design questions, answered.
Still have a question?
Tell us who uses it and where they struggle. We'll suggest how much research and design it needs.
Ask us directlyWhat's the difference between UI and UX?
UX is how the product works: structure, flows, and whether people can complete their tasks. UI is how it looks and feels: layout, typography, and components. We design both together, because one depends on the other.
Do you test designs with real users?
Where the budget allows, yes, usually with short remote sessions. Even five users per round reveal most serious problems.
Can you design for our existing developers to build?
Yes. We hand over annotated Figma files and a component library, and stay available to answer questions during development.
Will you follow our existing brand?
Yes. We apply your brand to the interface and flag where it needs adjusting for screens, such as colours that fail contrast checks.
How much does a UI/UX design project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
- Mobile app developmentiOS and Android apps for customers or staff, built cross-platform where it makes sense, with the backend and store release included.Explore
- Branding and visual identityPositioning, naming support, and visual identity systems that work consistently across every channel.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
Planning a product or redesign?
Tell us who uses it and where they struggle. We'll suggest how much research and design it needs.