Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Digital Marketing
Email that keeps customers coming back, without becoming noise
Email is often the most direct line to people who already know you. We set up your platform and deliverability correctly, build the automated flows that should run on their own, and plan campaigns that respect your subscribers' time.
Sound familiar?
Where email usually falls short
Is this you?
- Ecommerce brands without welcome, abandoned-cart, or post-purchase flows
- Service businesses that want to nurture inquiries that aren't ready to buy
- Teams sending newsletters that nobody measures
- Companies moving to a new email platform
- Problem
Emails land in spam
Missing authentication records and poor list hygiene quietly reduce how many people ever see your messages.
- Problem
No automated flows
Every message is sent by hand, so new subscribers and abandoned carts get no timely follow-up.
- Problem
Everyone gets the same email
Without segmentation, messages feel irrelevant and unsubscribes rise.
- Problem
Results aren't tied to revenue
Open rates are reported, but nobody knows which emails led to inquiries or orders.
What's included
Everything a Email marketing project covers
The exact scope is agreed in writing before any work starts.
Included
Platform and deliverability setup
SPF, DKIM, and DMARC records, sending domain configuration, and list import with consent checks.
Industries
Email marketing for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopping and Meta ads tracked to sales
- Product and category SEO
- Welcome, abandoned cart, and win-back emails
- Conversion testing on key pages
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Audit
We review your platform, list health, deliverability, and existing emails.
Fix the foundations
We set up authentication, consent records, and integrations with your store or CRM.
Build core flows
We create the automated sequences that run every day, starting with the highest-value ones.
Plan campaigns
We agree a sending rhythm and content plan that suits your audience.
Measure and refine
We review results monthly and test subject lines, timing, and content.
Our tech stack for email marketing and automation
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- MailChimp
- HubSpot
- Brevo
- Shopify
- Zapier
- Make
- Gmail
- Google Analytics
- Google Sheets
- Canva
- Figma
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Admin access to your email platform, store, or CRM
- 2Details of how your contacts gave consent
- 3Brand assets, product information, and offers you plan to run
- 4Someone to approve copy before campaigns send
After launch
Automated flows keep running on their own, but they need reviewing as products and offers change. Ongoing work covers campaigns, flow improvements, list hygiene, and monthly reporting.
What shapes the priceYour quote
- Number of automated flows and campaigns per month
- Whether we write the copy or edit yours
- Platform migration and list size
- Integrations with Shopify, CRM, or forms
- Languages and regions you send to
- Consent and privacy requirements in your markets
No fixed price list. We explain how each of these affects your quote.
FAQs
Email marketing questions, answered.
Still have a question?
Tell us which platform you use and what you send today. We'll suggest the flows worth building first.
Ask us directlyWhich email platform should we use?
It depends on whether you sell online, which CRM you use, and your list size. Klaviyo suits Shopify stores well; HubSpot or Brevo often suit service businesses. We recommend based on your setup.
Can you guarantee open or click rates?
No. Results depend on your audience, offer, and list quality. We commit to correct setup, good practice, and honest reporting.
Can we email people on our existing customer list?
Only if you have the right consent for your markets. We review how contacts were collected and recommend a compliant approach, but legal questions should be confirmed with your advisers.
How often should we send?
As often as you have something useful to say. Automated flows run continuously; campaigns are usually weekly to monthly, adjusted from engagement data.
How much does a email marketing project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- CRM and system integrationsReliable connections between your CRM, ecommerce, accounting, and operations tools, so data is entered once.Explore
- Conversion rate optimisationResearch-led improvements to pages, forms, and checkout so more of your existing visitors take the next step.Explore
- Shopify developmentShopify storefronts, theme work, integrations, and migrations focused on removing buying friction.Explore
Further reading
All guidesWebsites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Ecommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Start a project
Sending email but not sure it's working?
Tell us which platform you use and what you send today. We'll suggest the flows worth building first.