Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Digital Marketing
SEO that makes your expertise easy for search engines and buyers to understand
We improve how search engines crawl, understand, and present your site, and we plan content that answers what your buyers search for. The work connects technical fixes, page structure, and content to the commercial pages that matter.
Sound familiar?
Common reasons a site underperforms in search
Is this you?
- Service businesses that depend on people finding them through search
- Ecommerce brands with collection and product pages that underperform
- Companies preparing a redesign or migration that could affect search visibility
- Teams publishing content without a clear plan or measurement
- Problem
Technical issues block crawling
Duplicate URLs, broken redirects, slow pages, or rendering problems make it harder for search engines to find and index important pages.
- Problem
Pages don't match search intent
A page targets a topic, but the content doesn't answer what searchers actually need, so it struggles to rank or convert.
- Problem
Content isn't connected
Articles are published without links to related services, so educational traffic rarely leads to an inquiry.
- Problem
Progress can't be measured
Reports show traffic totals, but not which pages produce qualified visits or leads.
What's included
Everything a SEO project covers
The exact scope is agreed in writing before any work starts.
Included
Technical SEO audit
Crawlability, indexation, redirects, canonicals, structured data, page speed, and rendering issues, prioritized by impact and effort.
Industries
SEO for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopping and Meta ads tracked to sales
- Product and category SEO
- Welcome, abandoned cart, and win-back emails
- Conversion testing on key pages
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Audit and baseline
We assess technical health, content, and current visibility, and record a baseline for later comparison.
Priorities
We agree on target pages and topics based on commercial value, intent, and realistic competition.
Fix foundations
We resolve technical issues and structural problems first, because they affect every page.
Improve and create content
We revise priority pages and produce new content according to the plan.
Measure and adjust
We review performance monthly and adjust priorities based on what search data shows.
Our tech stack for search engine optimization
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Google Search Console
- Google Analytics
- Google Tag Manager
- Semrush
- Lighthouse
- Google Chrome
- Cloudflare
- WordPress
- Yoast
- Shopify
- Google Maps
- Google BigQuery
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Access to Search Console, analytics, and your CMS
- 2Your most valuable services or products, in order of priority
- 3Subject-matter input or review for content we write
- 4Permission to make technical changes, or a developer contact
After launch
SEO is ongoing. Monthly work continues on the plan: fixing new technical issues, improving priority pages, and publishing content. Reports show visibility, landing pages, and organic inquiries, with what we did and why.
What shapes the priceYour quote
- Site size and number of templates
- Severity of technical issues found
- Whether your platform allows the necessary changes
- Volume of content to revise or create
- Competitiveness of the topics you need to cover
- Number of markets and languages
No fixed price list. We explain how each of these affects your quote.
FAQs
SEO questions, answered.
Still have a question?
Share your website and the services you most want to be found for.
Ask us directlyHow long does SEO take?
Technical fixes can be completed quickly, but search engines take time to recrawl pages and rankings shift gradually. Most businesses should plan for a sustained effort over several months before judging results.
Can you guarantee first-page rankings?
No. Nobody controls search engine rankings. We focus on the factors we can improve and report honestly on the results.
Do you build backlinks?
We don't buy links or use link schemes. We focus on content and digital PR opportunities that earn links legitimately, scoped as a separate activity when appropriate.
Will you write our content?
We can write it, edit drafts from your team, or provide briefs for your writers. Subject-matter input from your team generally makes content stronger.
Can you help with a site migration?
Yes. Migrations are a common cause of lost visibility. We plan redirects, preserve important content, and monitor indexing after launch.
How much does a SEO project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
- Paid advertisingSearch and social campaigns with reliable tracking, focused landing pages, and disciplined optimization.Explore
- Shopify developmentShopify storefronts, theme work, integrations, and migrations focused on removing buying friction.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
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