Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Design & Commerce
A brand identity that helps buyers recognize you and understand what you stand for
We help businesses clarify their positioning and express it through a consistent visual identity. The output is a usable system, not just a logo: messaging, typography, color, imagery direction, and templates your team can apply.
Sound familiar?
When the brand creates doubt instead of confidence
Is this you?
- Businesses whose identity no longer matches their quality or ambitions
- New ventures and spin-offs that need an identity before launch
- Companies with inconsistent materials created by different suppliers
- Businesses entering new markets and needing a clearer story
- Problem
You look smaller than you are
Dated or inconsistent visuals make an experienced business appear less established than its competitors.
- Problem
Nobody describes the business the same way
Sales, the website, and proposals each use different words, so prospects get a fuzzy picture.
- Problem
Every new asset starts from scratch
Without guidelines and templates, designers and staff improvise, and consistency erodes.
- Problem
The identity doesn't work on screens
Logos that fail at small sizes, unreadable color combinations, and fonts without web licenses cause problems online.
What's included
Everything a Branding & identity project covers
The exact scope is agreed in writing before any work starts.
Included
Positioning and messaging
A positioning statement, value proposition, key messages by audience, and voice guidelines.
Industries
Branding & identity for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopify store design and build
- Product pages that answer every question
- Faster checkout and clearer delivery info
- Multilingual and multi-currency stores
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Discovery
Workshops and interviews to understand your business, customers, competitors, and ambitions.
Positioning
We define and agree on the strategic foundation before any visual work.
Identity concepts
We present distinct directions with rationale, then refine the chosen route.
System development
We extend the identity into a full system and test it on real applications.
Guidelines and rollout
We deliver guidelines and assets and help plan how the brand is introduced.
Real work
Built and shipped for clients
Our tech stack for branding and visual identity
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Canva
- Framer
- Miro
- Notion
- Webflow
- Google Chrome
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Time with founders or leaders for positioning workshops
- 2Honest views on competitors and why customers choose you
- 3Existing brand materials, including the ones you dislike
- 4A small group who can make the final decision
After launch
You receive organised files, guidelines, and templates. We can help roll the brand out across your website, signage, and marketing, and review early applications by your team or other suppliers.
What shapes the priceYour quote
- Whether positioning work is needed or already defined
- Refresh of an existing identity versus a new one
- Number of brand applications and templates
- Naming support and trademark screening (screening requires legal counsel)
- Number of sub-brands or product lines
- Languages and scripts the identity must support, including Arabic
No fixed price list. We explain how each of these affects your quote.
FAQs
Branding & identity questions, answered.
Still have a question?
Tell us what has changed in your business and where your current identity falls short.
Ask us directlyDo you only design logos?
We design complete identity systems. A logo alone rarely solves inconsistency; guidelines, typography, and templates do most of the practical work.
Can you refresh our brand without starting over?
Yes. Many businesses benefit from an evolution that keeps recognizable elements while fixing problems.
Can the identity support Arabic?
Yes, if scoped from the start. Bilingual identities need typography and layouts designed for both scripts and reading directions.
Do you handle trademark registration?
No. We can avoid obvious conflicts during design, but trademark searches and registration should be handled by a qualified attorney.
What files will we receive?
Vector and raster logo files, color and type specifications, guidelines, and the templates included in scope, organized for your team.
How much does a branding & identity project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Do we own everything at the end?
Yes. Accounts, code, designs, and content stay in your name, and we hand over simple guides so your team can manage them.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Pairs well with
Related services
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
- Shopify developmentShopify storefronts, theme work, integrations, and migrations focused on removing buying friction.Explore
- Paid advertisingSearch and social campaigns with reliable tracking, focused landing pages, and disciplined optimization.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
Ready to make your brand match your business?
Tell us what has changed in your business and where your current identity falls short.