Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Digital Marketing
Paid advertising built on accurate tracking and pages worth clicking through to
We plan, build, and manage paid campaigns on search and social platforms. Before increasing spend, we make sure conversions are tracked correctly and the landing page matches the promise in the ad.
Sound familiar?
Why ad spend often disappears without clear results
Is this you?
- Service businesses that need a steady flow of qualified leads
- Ecommerce brands advertising products on Google and Meta
- Companies that have run ads but cannot tell what is working
- Teams launching a new service or market and needing early demand signals
- Problem
Tracking is incomplete or wrong
Conversions are double-counted, missing, or limited to form views, so platforms optimize toward the wrong signal.
- Problem
Ads send people to generic pages
Clicks land on a homepage or broad service page that doesn't match the search or offer, so visitors leave.
- Problem
Campaign structure hides waste
Broad targeting and mixed intent in the same campaigns make it hard to see which searches or audiences produce leads.
- Problem
Creative stops performing
The same ads run for months, and nobody has time to test new angles or formats.
What's included
Everything a Paid advertising project covers
The exact scope is agreed in writing before any work starts.
Included
Tracking audit and setup
Conversion actions, tag configuration, consent-aware measurement, and offline conversion imports where your CRM supports them.
Industries
Paid advertising for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Shopping and Meta ads tracked to sales
- Product and category SEO
- Welcome, abandoned cart, and win-back emails
- Conversion testing on key pages
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Audit and objectives
We review existing accounts, tracking, and landing pages, and agree on what a valuable conversion is.
Measurement first
We fix or set up tracking so every later decision is based on reliable data.
Build and launch
We create campaigns, ads, and landing pages, then launch with controlled budgets.
Optimize
We review performance weekly, cut waste, and test new copy, creative, and audiences.
Report and plan
Monthly reviews cover results, lessons, and next steps.
Our tech stack for paid advertising
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- Google Ads
- Meta
- TikTok
- Google Analytics
- Google Tag Manager
- Hotjar
- Google Sheets
- Google BigQuery
- Shopify
- HubSpot
- Zapier
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Admin access to ad accounts owned by your business (we can set them up)
- 2Clear rules for what counts as a qualified lead or sale
- 3Your monthly ad budget, paid directly to the platforms
- 4Product photography or brand assets for creative
After launch
Media spend is paid by you directly to Google, Meta, or LinkedIn and is separate from our fees. Management continues weekly, with search term reviews, creative tests, and budget changes, and a monthly review of results against agreed targets.
What shapes the priceYour quote
- Number of platforms and campaigns
- Monthly ad spend and how often it changes
- Creative volume needed per month
- Whether new landing pages are required
- Tracking complexity, including CRM or offline conversions
- Number of markets and languages
No fixed price list. We explain how each of these affects your quote.
FAQs
Paid advertising questions, answered.
Still have a question?
Tell us which platforms you use, what you sell, and what counts as a good lead.
Ask us directlyWhat budget do we need?
It depends on your market, competition, and goals. We'll discuss a test budget that can produce enough data to learn from, and we won't recommend spend we can't justify.
Is ad spend included in your fees?
No. Ad spend is paid directly to the platforms from your account. Our fees cover strategy, setup, management, and creative.
Do we keep ownership of our ad accounts?
Yes. Accounts should be owned by your business, with access granted to us. You keep the account, history, and data if we stop working together.
Can you guarantee a return on ad spend?
No. Advertising outcomes depend on your offer, pricing, market, and competitors as well as campaign management. We set realistic targets and report transparently.
Do you create landing pages?
Yes. Dedicated landing pages often matter as much as the ads. We design and build them with our web development team.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you offer support after launch?
Yes. We fix anything that comes up early on, and you can choose ongoing support for updates and improvements. It's optional and agreed separately.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- Search engine optimizationTechnical foundations, intent-led content, and site structure that help the right buyers find you.Explore
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
- Shopify developmentShopify storefronts, theme work, integrations, and migrations focused on removing buying friction.Explore
Further reading
All guidesEcommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Start a project
Planning or reviewing paid campaigns?
Tell us which platforms you use, what you sell, and what counts as a good lead.