Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Software & Automation
Custom software built around the way your business actually works
When spreadsheets, email threads, and disconnected tools limit how your team operates, we design and build web applications that fit the workflow. That includes internal tools, client portals, dashboards, and integrations, with testing and maintenance planned from the start.
Sound familiar?
Signs a business has outgrown its tools
Is this you?
- Operations teams managing critical work in spreadsheets and email
- Businesses that need a customer or partner portal
- Companies whose off-the-shelf software no longer fits their process
- Teams that need several existing systems to share data reliably
- Problem
The process lives in someone's head
Work depends on a few people who know which spreadsheet is current and which steps to follow. Mistakes surface late and onboarding is slow.
- Problem
The same data is entered twice
Staff re-key orders, jobs, or customer details between systems, creating delays and inconsistencies.
- Problem
Managers can't see status without asking
There is no reliable view of what is in progress, overdue, or blocked, so reporting takes hours.
- Problem
Software forces workarounds
Generic tools solve most of the problem, but the remaining steps require manual workarounds that grow with the business.
What's included
Everything a Custom software project covers
The exact scope is agreed in writing before any work starts.
Included
Discovery and workflow mapping
Documented current and future workflows, user roles, data entities, and the priority features for a first release.
Industries
Custom software for your industry
Retail & Ecommerce
We build Shopify stores and product pages that make buying easy, then bring in shoppers with search, ads, and email. Everything is tracked, so you know what sells.
What we build for you
- Custom Shopify apps and integrations
- Inventory and order syncing
- Loyalty and subscription features
- Reporting dashboards across channels
How it works
Clear steps, from first call to results.
You always know what’s happening and what’s next.
Discovery
We interview the people who do the work, map the workflow, and identify where software will remove the most effort or risk.
Scope and architecture
We define a first release that is useful on its own, and document the technical approach before development begins.
Iterative development
We build in short cycles with working demos, so priorities can change based on what you see.
Testing and rollout
We test with real scenarios, migrate data, train users, and roll out in a controlled way, sometimes alongside the old process at first.
Maintenance and evolution
We monitor, patch dependencies, fix issues, and plan the next set of features from usage.
Real work
Built and shipped for clients
Our tech stack for custom software development
We use proven platforms, frameworks, and tools, picked around your goals, your team, and your budget rather than what’s trendy.
- TypeScript
- Node.js
- React
- Next.js
- Python
- Laravel
- PHP
- PostgreSQL
- MongoDB
- Redis
- Prisma
- Supabase
- Docker
- Kubernetes
- Google Cloud
- GitHub
- Sentry
- Jest
- Cypress
- Vercel
Ways to work with us
Keep control, or hand it all to us.
Not sure which fits? Tell us the goal and we’ll recommend one.
- Defined projectHave a clear project to launch?Best for: New websites, Shopify stores, and clearly scoped launches.Discuss a project
- Ongoing improvementNeed steady, ongoing improvement?Best for: SEO, paid advertising, conversion improvements, and maintenance.Discuss ongoing support
- Phased deliveryBuilding something larger in stages?Best for: Custom software, migrations, and complex automation.Discuss a phased build
Working together
Your part, our part, and what shapes the price
You bring
- 1Time with the people who do the work today, not only managers
- 2Example data, documents, and the spreadsheets the software will replace
- 3API access or documentation for systems we need to connect
- 4A product owner who can prioritise features and accept releases
After launch
Software needs care: security patches, dependency updates, backups, and fixes. We agree a maintenance arrangement before launch, and plan the next release from how people actually use the first one.
What shapes the priceYour quote
- Number of user roles and permission rules
- Complexity of business logic and edge cases
- Number and quality of systems to integrate
- Data migration from spreadsheets or legacy systems
- Security, compliance, and data residency requirements
- Expected usage volume and availability needs
No fixed price list. We explain how each of these affects your quote.
FAQs
Custom software questions, answered.
Still have a question?
Tell us who is involved, which tools you use today, and where things break down.
Ask us directlyShould we buy software or build it?
Buy whenever an existing product fits your process well enough. Custom software is justified when the workflow is a competitive advantage, existing tools force costly workarounds, or integration needs aren't met. Discovery helps answer this before you commit to a build.
Who owns the code?
Ownership terms are set in the contract. Our standard approach is that you own the code and data for software we build for you, with third-party licenses noted.
How do you keep scope under control?
We define a first release with clear acceptance criteria, keep a visible backlog, and discuss new requests against priorities and budget instead of absorbing them silently.
Can you work with our existing systems?
Usually, if they provide an API or data export. We assess integration options during discovery and flag limitations early.
What happens after launch?
Software needs maintenance: security updates, dependency upgrades, bug fixes, and hosting oversight. We agree on a support arrangement before launch.
How much does a custom software project cost?
It depends on the scope, so we don't use a fixed price list. After a short call we send a written quote that shows exactly what's included. If you have a set budget, tell us and we'll show you what fits.
How long does it take?
It depends on the size of the work and how quickly content and feedback are ready. We agree a schedule with milestones before we start and tell you early if anything changes.
Can you work with our in-house team?
Yes. We can take on one part of the work, share our files and notes, and agree who decides what so handoffs stay clear.
Do you work with businesses in other countries?
Yes. We work remotely with clients around the world and plan calls around your time zone.
Pairs well with
Related services
- AI automation and integrationsWorkflow automation and AI-assisted processes with human review, error handling, and careful data use.Explore
- Web design and developmentFast, accessible websites that explain your offer clearly and turn interest into inquiries.Explore
- Shopify developmentShopify storefronts, theme work, integrations, and migrations focused on removing buying friction.Explore
Further reading
All guidesWebsites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Ecommerce
Shopify theme customization or a custom storefront: how to decide
When a customized Online Store 2.0 theme is enough, when a headless Shopify storefront is justified, and the costs each choice carries after launch.
· 10 min read
Start a project
Describe the process you want to fix
Tell us who is involved, which tools you use today, and where things break down.