Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Branding & identity
Brand identity design that makes your business easy to recognize
A brand identity is more than a logo. It is the colors, fonts, images and rules that make everything you publish look like it came from the same business. We design it and write it down so anyone can use it.
You may need this if
- Your website, social posts and print all look different
- Each designer you hire does things their own way
- Your business has grown but the brand hasn't
- You are launching or rebranding and want it done properly
What's included
What our Brand Identity Design service covers
Brand foundations
Your audience, values, positioning and personality, agreed in plain words.
Logo system
A new or refreshed logo with all the versions you need.
Color and typography
A color palette and fonts that work on screen and in print.
Visual style
Rules for photos, icons, illustrations and layouts.
Key applications
Business cards, social templates and email signatures in the new style.
Brand guidelines
A clear guide so your team and partners use the brand correctly.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Discover
Workshop on your business, audience and competitors.
Direction
Visual directions to choose from.
Develop
The full identity built from the chosen direction.
Hand over
Guidelines, files and templates delivered.
How is brand identity different from a logo?
A logo is one part. Brand identity is the full system of logo, colors, fonts and style that keeps everything consistent.
Can you refresh our brand without starting over?
Yes. Many businesses keep what people recognize and modernize the rest. We will advise which route suits you.
Will you update our website too?
We can. Our web design team can apply the new identity to your site, or we can hand guidelines to your developer.
What do brand guidelines include?
Logo use, colors, fonts, imagery, tone of voice basics and examples of right and wrong use.
Branding & identity
Related services
- Logo DesignLogo design services for small businesses: original concepts, refinement rounds and a full set of files for web, print and social, ready for any use.Explore
- Brand StrategyBrand strategy services that define who you serve, what makes you different and how you talk, so your marketing, website and sales speak with one voice.Explore
Further reading
All guidesStart a project
Ready to make your brand match your business?
Tell us what has changed in your business and where your current identity falls short.