Automation
How to identify a business workflow worth automating
A simple scoring method for choosing which processes to automate first, where AI helps, where rules are enough, and when to leave work manual.
· 10 min read
Email marketing
Email automation that follows up at the right time, every time
Most follow-ups don't need to be sent by hand. We plan and build automated email sequences that welcome new subscribers, nurture leads and bring customers back, so no one slips through the cracks.
You may need this if
- New leads get no follow-up until someone remembers
- You only email your list when you have news
- Customers buy once and never hear from you again
- Your emails are the same for every subscriber
What's included
What our Email Automation service covers
Journey map
The key moments where an email helps, from sign-up to repeat purchase.
Welcome series
A short series that introduces your business and next steps.
Lead nurture
Helpful emails that move leads toward a call, quote or purchase.
Behavior triggers
Emails sent when someone visits a page, downloads a guide or goes quiet.
Copy and design
Clear, on-brand emails that work on phones.
Tracking
Opens, clicks and conversions tracked for each sequence.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Map
We map your customer journey and gaps.
Write and design
Emails drafted for your review.
Build and test
Sequences built and tested in your platform.
Improve
Results reviewed and emails refined.
Which email platforms do you use?
Klaviyo, Mailchimp, HubSpot, ActiveCampaign and others. We usually work with the platform you already have.
How many emails should a sequence have?
As many as are useful, often three to six. Each email should have a clear purpose.
Can automation connect to our CRM?
Yes. Emails can trigger from CRM stages, and email activity can feed back into the CRM.
Will automated emails feel robotic?
Not if they are written well. We write in your voice and use personal details where they help.
Email marketing
Related services
- Klaviyo Email MarketingKlaviyo email marketing services for online stores: setup, flows, campaigns, segments and sign-up forms, managed for steady revenue from your list.Explore
- Email DeliverabilityEmail deliverability services: SPF, DKIM and DMARC setup, list cleaning, sender reputation checks and sending fixes that help your emails reach inboxes.Explore
Further reading
All guidesStart a project
Sending email but not sure it's working?
Tell us which platform you use and what you send today. We'll suggest the flows worth building first.