Marketing
SEO or paid ads: where to start with a limited budget
How search engine optimization and paid advertising differ, when each tends to fit, and the foundations to fix before spending on either.
· 7 min read
Paid advertising
Google Ads management services focused on leads and sales, not clicks
Google Ads can bring ready-to-buy customers, or quietly waste your budget. We build campaigns around the searches that matter, track real leads and sales, and keep improving them every week.
You may need this if
- You spend on Google Ads but can't tell which leads it brings
- Your ads show for searches that have nothing to do with you
- Costs keep rising while results stay flat
- No one has checked the account properly in months
What's included
What our Google Ads Management service covers
Account setup or rebuild
Campaigns, ad groups and keywords organized around your services and products.
Conversion tracking
Forms, calls and purchases tracked correctly, so bidding optimizes for real results.
Ad copy and extensions
Clear ads with sitelinks, callouts and other assets that match each search.
Negative keywords
Regular search term reviews to block wasted spend.
Shopping and Performance Max
Product feeds and campaign setup for online stores.
Weekly optimization and reports
Bids, budgets and ads adjusted weekly, with a plain monthly report.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Audit
We review your account, tracking and landing pages.
Set up
Tracking fixed and campaigns built or rebuilt.
Launch
Campaigns go live with close daily checks at first.
Improve
Weekly changes based on cost per lead or sale.
How much should I spend on Google Ads?
It depends on your market and what a click costs in it. We look at keyword costs and your goals, then suggest a test budget before scaling up.
Who owns the ad account?
You do. We work inside your own Google Ads account, so you keep all the data if we stop working together.
How soon will I see results?
Ads start showing as soon as they launch. Results usually become stable after a few weeks of data and tuning.
Can you guarantee a number of leads?
No. Results depend on your market, offer and website. We commit to clear tracking, steady work and honest reporting.
Paid advertising
Related services
- Meta Ads ManagementMeta ads management for Facebook and Instagram: audiences, creative, pixel and Conversions API tracking, and weekly testing to find ads that sell.Explore
- PPC AuditPPC audit service for Google Ads and Meta Ads: we check tracking, structure, keywords, ads and landing pages, and give you a clear list of fixes to make.Explore
Further reading
All guidesStart a project
Planning or reviewing paid campaigns?
Tell us which platforms you use, what you sell, and what counts as a good lead.