Ecommerce
How to increase your Shopify conversion rate
How to increase your Shopify conversion rate: find where shoppers drop off, then improve product pages, trust, shipping, checkout and mobile.
· 7 min read
Conversion optimisation
A/B testing services that turn guesses into evidence
Opinions about what works are cheap. A/B tests show what your visitors actually do. We plan tests from research, build them carefully, and report results honestly, including when a test doesn't win.
You may need this if
- Website changes are decided by opinion
- You redesigned before and results got worse
- You have steady traffic and want to improve it
- You run tests but aren't sure the results are reliable
What's included
What our A/B Testing service covers
Research
Analytics, user feedback and page reviews used to find test ideas.
Test roadmap
A ranked list of tests based on likely impact and effort.
Test design
Clear hypotheses, goals and sample sizes before each test.
Build and QA
Variants built and checked on browsers and devices.
Analysis
Results reviewed with care, including segments and side effects.
Roll-out
Winning changes made permanent on your site.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Research
We find where and why visitors drop off.
Plan
We agree a test roadmap.
Test
We build, check and run each test.
Learn
We share results and roll out winners.
How much traffic do I need for A/B testing?
Enough conversions to reach a reliable result in a sensible time. With low traffic, we suggest bigger changes or other research methods instead.
Which testing tool do you use?
We work with tools such as VWO, Optimizely, Convert and Shopify testing apps, or build server-side tests when needed.
How long does a test run?
Usually at least two full weeks, to cover weekday and weekend behavior, and longer for low-traffic pages.
What if a test loses?
A losing test still teaches you something and stops a bad change going live. We report every result honestly.
Conversion optimisation
Related services
- CRO AuditCRO audit that reviews your analytics, key pages, forms and checkout to find what stops visitors buying or enquiring, with a clear list of fixes to test.Explore
- Shopify Conversion OptimizationShopify conversion optimization services: product pages, cart, checkout, speed and trust improved step by step to turn more of your visitors into buyers.Explore
Further reading
All guidesStart a project
Getting visits but not enough inquiries?
Share your site and the action you want visitors to take. We'll tell you where we would look first.