Ecommerce
How to increase your Shopify conversion rate
How to increase your Shopify conversion rate: find where shoppers drop off, then improve product pages, trust, shipping, checkout and mobile.
· 7 min read
Conversion optimisation
CRO audit that shows why visitors leave without buying
More traffic won't help if visitors leave without acting. Our conversion audit looks at your data and pages to find where people drop off and why, then gives you a ranked list of fixes.
You may need this if
- You get traffic but few sales or enquiries
- Many shoppers add to cart and never check out
- You are about to spend more on ads
- You are not sure your analytics are accurate
What's included
What our CRO Audit service covers
Analytics review
Tracking checked, and funnels analyzed to find the biggest drop-offs.
Page review
Home, landing, product and service pages reviewed for clarity and trust.
Forms and checkout
Every step of your forms or checkout tested on mobile and desktop.
User behavior
Heatmaps and session recordings reviewed where available.
Speed and usability
Slow pages and usability problems that cost conversions.
Fix and test list
Ranked fixes and test ideas, with what to do first.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Access
We connect to your analytics and tools.
Analyze
We study data and walk through your site as a customer.
Report
A plain-English report with ranked fixes.
Plan
We agree what to fix now and what to test.
What is a good conversion rate?
It varies a lot by industry, price and traffic source. Your own past results are a better benchmark than any average.
Do I need heatmap tools?
They help but aren't required. If you don't have one, we can set one up for a few weeks before the review.
Will you make the changes?
We can. Our design and development team can make the fixes and set up tests.
Does this work for Shopify stores?
Yes. Many of our CRO audits are for Shopify stores, with a close look at product pages, cart and checkout.
Conversion optimisation
Related services
- A/B TestingA/B testing services: research-based ideas, test design, build, QA and honest analysis, so you make website changes based on real visitor behavior.Explore
- Shopify Conversion OptimizationShopify conversion optimization services: product pages, cart, checkout, speed and trust improved step by step to turn more of your visitors into buyers.Explore
Further reading
All guidesEcommerce
Shopify speed optimization: how to speed up your store
Shopify speed optimization made simple: how to measure Core Web Vitals, then fix apps, images, theme code, fonts and scripts, with a checklist.
· 7 min read
Start a project
Getting visits but not enough inquiries?
Share your site and the action you want visitors to take. We'll tell you where we would look first.