Marketing
SEO or paid ads: where to start with a limited budget
How search engine optimization and paid advertising differ, when each tends to fit, and the foundations to fix before spending on either.
· 7 min read
SEO
Local SEO services that put your business in front of nearby customers
When people search for a service near them, Google shows a map and a few local businesses first. Local SEO helps you appear there, with a strong Google Business Profile, clear location pages and consistent details across the web.
You may need this if
- Competitors show up in the Google map results and you don't
- Your Google Business Profile is incomplete or rarely updated
- Your name, address or phone number differs across websites
- You serve several towns or cities but have one generic page
What's included
What our Local SEO service covers
Google Business Profile
Categories, services, photos, hours and posts set up and kept current.
Location and service-area pages
Helpful pages for the areas you serve, written for customers, not stuffed with keywords.
Citations
Your business name, address and phone kept consistent across the main directories.
Reviews
A simple process to ask happy customers for reviews, and guidance on replying to them.
Technical basics
Local business schema, fast mobile pages and correct contact details on your site.
Monthly report
Map rankings, profile views, calls and website visits from local search.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Audit
We check your profile, citations, reviews, website and local competitors.
Fix the foundations
Profile, details and key pages corrected first.
Grow
Location pages, reviews and regular profile updates.
Report
Monthly results and the next priorities.
How long does local SEO take?
Profile and citation fixes can help within weeks. Stronger map rankings usually build over a few months, depending on competition in your area.
Do I need a physical address?
Not always. Service-area businesses that visit customers can hide their address and list the areas they serve instead.
Can you guarantee the top spot on Google Maps?
No one can guarantee rankings. Google decides based on relevance, distance and prominence. We improve the parts you can control and report honestly on results.
Do you buy reviews?
Never. Fake or paid reviews break Google's rules and can get a profile suspended. We help you ask real customers.
SEO
Related services
- Technical SEO AuditTechnical SEO audit services: crawling, indexing, site speed, structured data and site structure checked, with a clear list of fixes ranked by impact.Explore
- Ecommerce SEOEcommerce SEO services for online stores: category and product pages, site structure, product schema and content that help shoppers find you on Google.Explore
Further reading
All guidesWeb design
How much does a small business website cost?
Small business website cost explained: DIY, freelancer or agency, what changes the price, running costs after launch, and the questions to ask before you hire.
· 7 min read
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