Websites
What to prepare before redesigning your business website
A practical checklist for goals, content, analytics, URLs, and decisions to make before a website redesign, so the project starts with fewer surprises.
· 9 min read
Web design & development
Website redesign services that keep your rankings and win more enquiries
A redesign should make your website clearer, faster and better at turning visitors into enquiries, without losing the search traffic you already have. We start from your goals and data, not just a new look.
You may need this if
- Your website looks dated next to your competitors
- Visitors arrive but few get in touch
- It is hard to update, or only one person knows how
- It is slow or awkward to use on a phone
What's included
What our Website Redesign service covers
Review of the current site
What brings traffic and enquiries today, so we keep it, and what holds the site back.
Structure and content plan
Clear pages for each service, written for your customers, with one next step on every page.
New design
A modern, accessible design in your brand, designed for mobile first.
Build
A fast site you can update yourself, built on a platform that fits your team.
SEO protection
Redirects for changed URLs, page titles and descriptions, and a check in Search Console after launch.
Launch and handover
Testing on real devices, analytics set up, and a walkthrough so your team can manage the site.
How it works
Four clear steps.
The exact scope and timeline are agreed in writing before any work starts.
Discover
We look at your goals, analytics, rankings and competitors.
Plan and design
Page structure, content and design, agreed with you step by step.
Build and test
We build on a private preview and test speed, forms and devices.
Launch
We launch with redirects in place and monitor traffic afterwards.
Will a redesign hurt my Google rankings?
It can if URLs and content change without a plan. We map old URLs to new ones and keep the content that ranks, which is the main protection.
Can you reuse my existing content?
Yes. We keep what works, and rewrite or restructure pages that are unclear or too thin.
Do I have to change platforms?
No. We can redesign on your current platform, or recommend a move only when it saves you time or money.
What do I need to prepare?
Our guide on what to prepare before a redesign lists the goals, access and content to gather first.
Web design & development
Related services
- Website MaintenanceWebsite maintenance services: updates, backups, security checks, speed monitoring and small content changes, so your site stays fast, safe and current.Explore
- Landing Page DesignLanding page design services for ads, launches and offers: one clear message, fast loading, strong proof and one next step, built and tested for mobile.Explore
Further reading
All guidesWeb design
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Start a project
Planning a new website or a redesign?
Share your current site and what isn't working. We'll respond with questions and a suggested next step.